Oh’s and Woe’s – Identifying Innovations.

Innovation is the root of any business success; all business need to come up with something original and new. Even if the business model addresses traditional lines of ideas; the packaging, the application, the tuning being unique can still be an innovation. Today organizations get caught in the web of ROI, P&L and addressing ongoing PGM routines that innovation has become a negligible and in most cases a rejected case. Lets leave aside the ecosystem for nurturing innovations; these days organizations do not have the capability to differentiate between a successful innovation and a stale drummed up rhetoric. So dismal is the stance that everything that does a workflow with few colors is deemed as an innovation.

As business and organizations evolve, innovation is becoming a key driver of performance. Firms striving to maintain high rates of innovation need a continuous flow of new ideas. Innovation is like field that has to be set right; for the seeds of ideas from key personnel fall and sprout into a worthwhile result. The organization not only need the supportive environment where the birth of an idea happens; it also should be ready with the cradle and life support for the idea to evolve into an innovation.

Woe to the organizations that do not have the capability to differentiate. The breed of intellectuals are a rarity; their ideas and practices if leveraged and nurtured well can help build new channels of business expansions and value. Organizations that cannot innovate or build environments to breed innovation cannot survive in the market. Lets first look at how Innovations can be identified; what can actually be termed as Innovation?

 

Identifying Innovation:
Well, that’s what organizations struggle with. When you say organizations, we relate to the people in flesh and blood who hold offices that across the leadership stack. Innovation happens under the radar; unless your organization boasts of having the wherewithal of setting and managing an innovation management COE – center of excellence.

Lets now dive deep on how we can identify an innovation. With the many ways of identifying innovations the following DND approach can be one of the ways you can identify and value an Innovation.

DIFFUSION:
Diffusion is the way in which innovations spread, through market or non-market channels, from their first micro implementation to different consumers, countries, regions, sectors, markets, and firms. Without diffusion, an innovation will have no economic impact. We look at the diffusion in many aspects; we gauge using audience excitement, value generated, market segment addressed, market size, idea investment and ROI, value impact analysis.

NEW:
A product, process, marketing method, or organizational method can already have been implemented by other firms, but if it is new to the firm (or in case of products and processes: significantly improved), then it is an innovation for that firm. An innovation cannot be termed new if for example a product is purchased off shelf and implemented true to its features in a business practice to achieve the features therein and thereby terming it an innovation. NEW to the Organization, NEW to the Market.

DISRUPTIVE:
An innovation that creates ripples and impacts a market and thereby upsetting the existing norm and creating new value chains; change the structure of the market, create new markets, or render existing products obsolete. Disruptive innovation focuses on the impact of innovations as opposed to their novelty.

Effects of Successful Innovation [DND-E]:

* Increase or maintain market share
* Enter new markets
* Increase visibility or exposure for products
* Reduced time to respond to customer needs
* Achieve industry technical standards
* Reduce operating costs, increase margins
* Increase operational efficiency
* Improve communication and interaction among different business activities
* Increase sharing or transferring of knowledge with other organizations
* Increase the ability to adapt to different client demands
* Develop stronger relationships with customers

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Enterprise Solutions Framework for Salesforce

Salesforce has emerged as one of the best cloud solutions for the market and its evolution is quite remarkable. With a new range of feature sets deployed over cloud and the spree of acquisitions that Salesforce has done especially to add more capability to its offering; there has risen a strong need for organizations who have adopted Salesforce to understand, leverage and extract ROI over this rapidly evolving cloud solution.

There are a range of services spanning the entire lifecycle of cloud based CRM adoption using the Salesforce.com platform one can avail from the list of partners. However organizations fall much short of enabling the newest features and obtain the yield of critical benefits. Building these niche services and solutions are undertaken by select Salesforce partners who leverage exiting function sets and take the operability of the cloud to greater depths. We can build comprehensive solutions that drive sales, support through  Collaboration, Social networks, Business intelligence and Knowledge management processes. There are the critical new market solutions that have been framed in the industry to which there is no dynamic solution that has been created.

Almost many organizations find it harrowing to perform, 1. CRM & App Adoption and driving higher ROI, 2. Implementing the new market solutions for the new dynamic business landscape. Many Salesforce implementations suffer from a lack of critical expertise in adopting best practices, packaged solutions.

Have below Salesforce solutions and support framework [Have derived this from ITIL framework; this conjure specifically for Cloud Administration and Management] that can help appreciate the user experience and drive higher utilization of the cloud solution. Have listed the critical areas of operations support & administration where every organization using Salesforce needs to deploy a focus group.

Salesforce Solution and Support Framework

Framework defines a comprehensive solutioning and support stack. We intend to pursue adoption of this framework and thus provide direct value to the market in achieving the elusive 1. Adoption and driving higher ROI, and optimizing for performance 2. New market solutions for the new dynamic business landscape “to be done On Demand”. With a strong Salesforce expertise and solutioning cadence spanning across process management, analytics, interops, migrations, integrations backed by certified applications; the ForceNext as it is branded will deliver the best conjure of expertise in the Services domain.

Solutions Stack for the New Market: On Request mailto:jesu.valiant@csscorp.com

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